Selling on Temu: A New Frontier for eCommerce Sellers
Temu has exploded in popularity as a fast-growing marketplace offering unbeatable prices and global reach. For e-commerce sellers, especially those already selling on Amazon, eBay, or Shopify, Temu presents a fresh opportunity to diversify revenue, access new buyers, and scale operations in a highly competitive environment.
But what does it take to start selling on Temu — and is it right for your business?
What is Temu?
Temu (pronounced tee-moo) is a global online marketplace known for aggressively low pricing, free shipping, and viral marketing tactics. Backed by PDD Holdings (the company behind Pinduoduo), Temu connects international sellers with price-conscious consumers, primarily in the U.S., U.K., and Europe.
- Temu has 292 million monthly active users worldwide.
- In the UK, Temu had 13.1 million monthly active users in the UK, up a 16.3% year-over-year increase.
- In the EU, Temu has 92 million monthly active users.
- Temu’s gross merchandise value reached $70.8 billion in 2024.
- In the US, Temu claimed a 17% market share within the discount store category.
Why Sell on Temu?
Access to new global buyers
Tap into a rapidly growing base of deal-hungry shoppers
Seller support tools
Centralised product listings, shipping, and order handling
zero / low commission
Instead of commission, Temu asks for reduced prices
Platform-led promotion
Boosted visibility via ads, banners, and deals
What You Need to Get Started
To begin selling on Temu, you’ll need:
- A registered business (UK-based or overseas)
- Access to inventory suitable for direct-to-consumer pricing
- Competitive pricing strategy
- Willingness to work within Temu’s seller structure
Temu works best if you:
✅ Manufacture or source products at low cost
✅ Have flexible pricing models
✅ Want to quickly test SKUs in high-volume markets
✅ Are exploring direct-to-consumer beyond Amazon or eBay
However, if you require brand control, direct customer interaction, or higher margins — it may be more strategic to treat Temu as a volume play, not a brand-builder.
Tools to Help You Scale on Temu
When Temu becomes part of your eCommerce mix, automation is essential to avoid margin erosion and fulfillment bottlenecks.
Listabl helps you manage multi-channel operations from one dashboard — including:
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Automated listing creation
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Inventory sync across all channels
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Real-time order management
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Centralised analytics
Temu is not just a flash-in-the-pan — it’s quickly becoming a real player in the global eCommerce ecosystem. For sellers who can move fast, adapt pricing, and think high-volume, it’s a compelling new channel worth testing.
