Stop losing sales to bad marketplace software
Marketplaces and shopping engines require structured data so you should too. The Listabl PIM provides the structure and flexibility with a focus on listing creation. Instead of converting for every channel, convert to Listabl.
Listabl adapts your product information for any channel and automatically creates enriched, high quality listings that get found. New channles can be listing in minutes instead of days. New product list automatically. Freeing you up to scale.
We don't just list, we fully integrate with each marketplace allowing you to process orders, manage inventory and create listings. We even connect with platforms like Shopify to seamlessly integrate with your existing systems.
For many sellers, marketplaces are treated as a downstream channel - something you adapt to after your product data already exists elsewhere. Since 86% of all e-commerce spend happens on a marketplace, we think that's a mistake. A marketplace-ready approach simply means you formatting your data for where it's hardest.
That does not mean you are deprioritising your website. Marketplace-ready means designing your product data, workflows, and systems around the realities of marketplaces from day one. Not your website. Not your ERP. Not your internal category structure — the marketplaces.
Marketplaces are not just sales channels: they are product search engines with rigid taxonomies, mandatory attributes, controlled vocabularies, and constantly evolving rules. Visibility, eligibility, and rankings are determined by how well your data conforms to their structures. If your product information is only "website-ready," it will always be reformatted, patched, or compromised when pushed to marketplaces.
A marketplace-ready strategy assumes:
Practically, this means structuring product data in a way that can be systematically transformed into each marketplace's required format, rather than manually reworked for each one. It prioritizes scalability, compliance, and speed over internal convenience.
In short, marketplace-ready is not a slogan — it's an operating model. And for sellers serious about growth across Amazon, eBay, TikTok Shop, and beyond, it's quickly becoming the only model that works.
A marketplace-first approach uses one core product structure that is designed around how marketplaces categorise and interpret products. Instead of forcing marketplace requirements to fit internal structures, products are modelled once in a way that can map cleanly to multiple marketplace taxonomies.
Marketplaces require different attribute names, formats, units, and allowed values. Automated data conversion ensures the same product data is systematically transformed into each marketplace's required structure without manual rework or brittle feed logic.
A marketplace-first PIM does not stop at feed generation. It supports direct, repeatable listing creation and updates, making sure newly added products and product data changes propagate to listings at scale as product data changes.
Products are validated against marketplace-specific rules before submission. This highlights missing attributes, invalid values, and eligibility issues early, reducing listing rejections, suppressed products, and lost visibility.
When channels require exceptions - such as alternative titles, images, or attribute values - these can be applied per channel without duplicating the product. This preserves a single source of truth while supporting marketplace-specific optimisation or website customisation.
"If you list products on multiple channels, the Listabl platform is the best piece of software you could get. I cannot recommend it highly enough."— Lynsey Lait, Ecommerce Marketplace Manager, Lifetime Brands
Unlike other integrators, we connect the channel attributes and not just the platforms. In this way, users can create listings with no additional work and the work of adding new channels becomes ours not yours.
We go where our customers ask us. If you give us notice we will usually have the integration ready before you've even signed up.
At the time of writing, we have integrations with: Drupal; Microsoft Dynamics, Shopify; Woo Commerce; Allegro; Amazon; Bol; Brand Alley, Cdiscount; Debenhams; Ebay; John Lewis; Mountain Warehouse; Onbuy; Secret Sales; Shein; Temu.
But, if you want another one, we could have it for you in 2 weeks.
Synchronise Listabl to your inventory and Listabl will synchronise it with each of the channels.
Stock levels are decremented seamlessly every time you make a sale, whether it's on a marketplace or on your website. Updates are then sent to each marketplace in real-time.
Set rules to control the inventory differently on each channel. For example you might reserve the last few to specific channel.
You have complete control.
We know that, if it doesn't work for you, you won't stay. So, whatever help you need, we're here to help. From complex rule-building to channel best practise, we're happy to jump on a call and work it out.
Once you're set up, launching a new channel is pretty much as easy as pushing a button and can be done in minutes. Simply connect your channel, select a template to convert your product data and switch it on.
We believe that, when left to its own devices, most AI platforms don't provide the level of accuracy you need for your products. So, we are careful in how we implement it.
One of the main uses is to plug gaps in your data - AI has a lot of data on hand so is good at research. Choose which attributes you want values for and get tools like ChatGPT and Claude to write them for you.
Use the barcode to find data on the web or extract it from existing data.
If you want to add a multi-marketplace campaign to your sales channels, you have a few things to consider: the cost of integrating; marketplace commission; staff salaries
On average, the Listabl software is amongst the lowest cost platforms on the market and it make you 8 times more efficient. When you combine these with the performance optimisation and unrivalled scalability, Listabl provides unrivalled value for money.
When you think about marketplaces, it helps to think of them as product search engines. You’re listings are essentially in competition with other sellers. So, you need to optimise for:
60% of the work, when managing marketplaces, is in the listings: manipulating values to meet the requirements of the channel and optimising to improve performance.
If you're managing thousands of products on multiple channels, this will quickly become so burdensome that you can no longer add more channels.
If you can turn 3 days a week into 3 hours, just think what you could do with that extra time.
Infrequent updates from the world of marketplaces
Marketplaces account for 60% of all e-commerce sales. We automate the data conversion so you don't have a mountain to climb before you can launch each channel.
Try it out for free: